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REVAGO · The Agentic Revenue Company

Matthias Weber

Entrepreneur, coach and author – bringing together data literacy, marketing psychology and AI agents with one aim: to secure and grow revenue.

Matthias Weber
Matthias Weber
Managing Director of DUX CLARITATIS UG

Clarity before technology

Matthias Weber is an entrepreneur, coach and author. As Managing Director of DUX CLARITATIS UG (haftungsbeschränkt), he is responsible for REVAGO. His conviction: companies often fail not because of technology, but because of a lack of clarity.

With AI agents this is particularly evident. The technology is available; what is often missing are clear goals, a clear mandate and clear accountability. That is why REVAGO does not start with building, but with AI-first coaching – and then takes on implementation and ongoing operation.

Understanding data and people

In his German-language book “Datengetriebenes Marketing: Mit dem OCEAN-Modell die Big-Five-Persönlichkeitsmerkmale erheben und nutzen” (Haufe, 2025) – data-driven marketing using the OCEAN model – Matthias Weber describes how the Big Five personality traits can be measured and used in marketing: for target groups, personas and messaging.

This combination of data literacy and marketing psychology is a methodological foundation of REVAGO: agents in sales only work if the messaging fits the people it is meant to reach. The OCEAN model provides orientation for audience understanding and messaging – it is not an automated personality analysis of individuals.

Coach for decision-makers

As a coach, he works with leaders on clarity, accountability and decisions. At REVAGO this becomes AI-first coaching (phase 0 · Evaluate & Enable): you decide on the AI-first operating model and set goals, mandate and accountability framework. The goals come from you; coaching brings them to light.

An entrepreneur accountable for results

With DUX Claritatis (a company of mwbsc GmbH) he reconnects people, organisations and decisions with what matters: their goal. REVAGO applies this idea to revenue and go-to-market – with a clear promise: you pay for results – not for activity.

Focus areas

  • Agentic sales and agentic revenue operations
  • AI-first operating models with human-in-the-loop
  • Data-driven marketing
  • OCEAN model / Big Five for audience understanding and messaging
  • Go-to-market
  • AI-first coaching / AI coaching

Publications

  • Book (German): Datengetriebenes Marketing: Mit dem OCEAN-Modell die Big-Five-Persönlichkeitsmerkmale erheben und nutzen. Haufe, 1st edition 2025, 256 pages, ISBN 978-3-648-19283-2.Publisher · On Amazon
  • uplifted.today: Articles (in German) on the intersection of data, mindset and leadership. uplifted.today

Articles on REVAGO

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